Docs / WhatsApp

Message templates

WhatsApp only lets a business start a conversation with an approved template. A template is a message with blanks, for example the customer's name and the products in the cart.

A good abandoned-cart template

Keep it short, friendly and specific. Name the shop, mention what was left in the cart and give one link back.

Hi {{1}}! You left {{2}} in your cart at {{3}}.
You can finish your order here: {{4}}

Here {{1}} is the first name, {{2}} the products, {{3}} the shop name and {{4}} the recovery link.

Approval

• Meta reviews each template. It usually takes minutes, sometimes up to a day.
• Choose the category honestly. Reminders about a cart are usually marketing. Order confirmations and shipping updates are utility.
• Marketing and utility messages are billed differently. Check Meta's current price list for your country.

Still stuck? Contact support.